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Our New Rolling Stone is to encourage people to think critically , act courageously and broaden their knowledge.

Think

Our History

Rolling Stone is an American monthly magazine that focuses on popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music and for political reporting by Hunter S. Thompson. In the 1990s, the magazine broadened and shifted its focus to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has since returned to its traditional mix of content, including music, entertainment, and politics. The first magazine was released in 1967 and featured John Lennon on the cover and was published every two weeks. 

Our Timeline

1967

1970

Jann Wenner founded the Rolling Stone in San Francisco, California

Hunter  S Thompson first published his famous " Fear and Loathing in Las Vegas" in Rolling Stone 

Rick Grinffin designed the logo for Rolling Stone

Anne Leibovitz joined the Rolling Stone.

First issues featuring John Lennon on the cover was published in November 9

1977

The magazine moved its head-quaters from San Francisco to New York City.

They started using a new logo with issue 254 for their 10th anniversary.

1980

Rolling Stone shifted to enter-tainment magazine in the 1980. It still has music as topic but add more issues like politic and pop culture.

2005

500 greatest songs all time.

2012

In 2012, Taibbi, through his coverage of the Libor scandal, emerged as an expert on that topic, which led to media appea-rances outside Rolling Stone.

”When I started Rolling Stone in November 1967, the magazine's initial chapter was to cover rock & roll music with intelligence and respect. Even then, we knew that the fervor sweeping our generation encompassed more than just music.“

JANN WENNER, FOUNDER OF ROLLING STONE

Re-branding Objective

The new Rolling Stone will provide a platform and resources to encourage people to take action to change the world.

Our Keywords

Image by Japheth Mast

Independent

Image by João Marinho

Expression

Image by visuals

Disaffected

encourage people to think about sth independently and always to be confident.

Encourage people not afraid to talk and explore more possible and new knowledges for themselves in the world.

Encourage people to take action to change

the world. 

Our Books

Final_Yu(vivi)Chen_Visual Strategy_页面_01

The main aim of the Visual Strategy Guide was to research about the background of the brand, come up with a brand soul and mission statement. It also included brand vision and persona’s related to the brand.

book 2 final_页面_01.jpg

The main of Visual Development Guide was to sketch and come up with divergent ideas for the logo design which suitable for the brand. It also includes the stationary system of the brand which we are going to use in the future.

book 3 final_页面_01.jpg

The main aim of Visual Standards Guide was to show the proper usage of our new logo, display typeface and color standards and also, display the future expansion our company.

This is student project, it is meant to be transformative in nature, and was created in the spirit of academic fair use. This website is not intended to represent the parent brand in any way.