CHANGE THE WORLD
The New Rolling Stone evolve beyond merely in entertainment publishing, but focus on encouraging people to take action to create a better world and think critically. Combine people’s life experience by offering a wide range of products, services, events, and activities in a variety ways to improve their experience. We create a space where you can share your stories and help with each other.
NEW VISUAL IDENTITY
In order to create the best logo, we base on our key words (independent, expression, and disaffection) to be divided into three concepts. We will follow the concepts to design the logos into three camps. After the diverse sketches, we choose one direction as our logo design direction, then we narrow down the direction and explore more logos for expressing energy and power.
The logo is in the angle of 80 degrees and all the tilt angles in the logo are the same and when I design each finger, I will keep each fillet in consistent radian.
Please refer to Visual Standards Guide for more information
NEW LOGO CONSTRUCTION
To encourage people to change the world. We develop 18 ideas to bring people together to do fun activities. And we classify these ideas into act, think, and talk. We compare with similar brands that have the similar activities. Then we figure out the differentiators. We also have our mission focus in each activities.