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CHANGE

THE 

WORLD

CHANGE THE WORLD

The New Rolling Stone evolve beyond merely in entertainment publishing, but focus on encouraging people to take action to create a better world and think critically. Combine people’s life experience by offering a wide range of products, services, events, and activities in a variety ways to improve their experience. We create a space where you can share your stories and help with each other. 

REDESIGN

PROCESS

NEW VISUAL IDENTITY

In order to create the best logo, we base on our key words (independent, expression, and disaffection) to be divided into three concepts. We will follow the concepts to design the logos into three camps. After the diverse sketches, we choose one direction as our logo design direction, then we narrow down the direction and explore more logos for expressing energy and power.

The logo is in the angle of 80 degrees and all the tilt angles in the logo are the same and when I design each finger, I will keep each fillet in consistent radian.

 

Please refer to Visual Standards Guide for more information

NEW LOGO CONSTRUCTION

BRAND EXTENSTION

To encourage people to change the world. We develop 18 ideas to bring people together to do fun activities. And we classify these ideas into act, think, and talk. We compare with similar brands that have the similar activities. Then we figure out the differentiators. We also have our mission focus in each activities.

This is student project, it is meant to be transformative in nature, and was created in the spirit of academic fair use. This website is not intended to represent the parent brand in any way.